Screwheads Weekend.

I knew on Friday that the weekend would fly by and here we are! It's Monday. Working on this JDK Gallery show and planning for the two events that took place over this past weekend was a great experience. There are nuances of event planning that are very different from photography production. Mainly, communicating to the public in an effort to get them to attend an event. All of the planning for the opening on Friday and the after party on Saturday made my workdays insanely busy for a couple of weeks. Looking back on it, I learned so much from the process and of course from the many people who were a part of it. That's important after being at JDK for so many years. I didn't take any pictures during the Saturday night event but, I'm hoping to dig some up. The band Heloise and the Savoir Faire was super fun and the skate ramp was packed! Below is a picture of the upstairs gallery space showing 4 of the 17 artists we featured.

The show runs from November 5th-December 3rd. Swing by if you can!

From the show:

A machine does not make art. And despite the fact that math and precision are so much a part of successful design, no one has yet to invent a device that can create it out of thin air. So the paradigm remains: at the root of any creative visual exploration, you'll always find people.

Subterranean Screwheads is a celebration of the people who move willingly and capably and uniquely toward merging what they love with what they do for “work." These people are the process. And a human connection—not art, not design, not even a finished board graphic that encompasses both—is the final product. When you understand the depth of collaboration—from the initial brief all the way to the finished board—it's no wonder why board graphics manage to connect with people season after season in ways that normal machine-made, formula-concocted “products” never could.

The 2011 Burton Snowboards line is—as has been every line before it—an experiment in the respectful convergence of art and design. The art on display here serves as a reminder of the fact that the final, finished boards are far from the only physical artifacts of the process. There is an oft-repeated saying that art asks questions and design gives you answers. If that's true, a project such as this is truly the alpha and omega of creative questioning, a perfect circle of inspiration turning into action, again and again and again.